What makes a show a hit — and how do you know when to take the risk? Legendary producer and network executive Robert Greenblatt shares what it takes to greenlight success in a rapidly evolving industry.

From The Sopranos pilot to The Gilded Age — and with hits like Beverly Hills 90210, Six Feet Under, Dexter, and The X-Files along the way — Robert Greenblatt has helped shape modern television as both producer and executive. As former Chairman of NBC and WarnerMedia, and the driving force behind the launch of HBO Max, he brings decades of experience from the top tiers of the U.S. entertainment industry.

In this session, Greenblatt offers a rare behind-the-scenes look at how he approaches development, risk, and collaboration — and what he looks for when deciding whether to greenlight a new show. Is there a formula for success, or is it all instinct? How do you strike the balance between trusting creators and steering the vision? And what separates good executives from great ones?

Through personal stories and industry insights, Greenblatt will reflect on the decisions that shaped some of the biggest TV hits of the last 30 years — and share what he believes it takes to lead, create, and innovate in today’s content-saturated landscape.