Session

Session

Unlocking Creativity With AI

Join the UK’s leading AI skills trainer, Tom Hewitson, for an interactive showcase — where a brand-new TV format is created live on stage in under an hour using AI.

In this fast-paced, hands-on session, Tom Hewitson, Chief AI Officer at General Purpose, demonstrates how generative AI can support every stage of TV development, from idea generation and project planning to script writing, storyboarding and content marketing.

Watch as a brand new TV format is created in real time — using accessible AI tools you can apply in your own work. We’ll cover how AI can:

  • Support the early stages of development by helping you generate ideas, structure tasks and manage creative projects.

  • Turn concepts into reality with fast, practical demos of AI tools that build scripts, storyboards and prototypes in minutes.

  • Engage audiences more effectively by accelerating content marketing, communication and even building simple project websites.

  • Create seamless workflows by combining tools in ways that improve collaboration and deliver faster results.

This session is designed specifically for TV professionals interested in practical, actionable ways to leverage AI in their work.