How do you direct a series with a strong concept that still feels deeply personal, uncomfortably human, and at the same time completely unpredictable? Meet Beef director and executive producer Jake Schreier for a session on character-driven storytelling, tonal balance and the making of the Emmy-winning Netflix series.

Beef became a global phenomenon for its bold blend of dark comedy, social satire, and intense emotional realism. What begins as a road rage incident unfolds into a sharp and deeply human exploration of anger, ambition, identity, and relationships.

Working closely with creator and showrunner Lee Sung Jin, Schreier helped bring the distinctive world of Beef to the screen. In conversation with Danish screenwriter and showrunner Maja Jul Larsen, he shares his approach to directing character, navigating shifts in tone and translating a singular creative vision into compelling television. And as Beef evolves, how do you build an anthology series that reinvents itself from season to season without losing its creative identity?

Join Jake Schreier for a director’s perspective on the making of one of the most original and talked-about series of recent years.