This session will be live-translated from Danish to English by Wordly.

For decades, the U.S. has set the tone for global entertainment. Until now. Currently some of the most striking cultural phenomena emerge from South Korea. From TV series and films to K-pop, Korea has cracked the code on how local culture becomes a smashing global success.

Join us as Signe Lilja offers her sharp insight into the Korean model for cultural exports, creative development, and audience engagement. What makes Korean content so effective? Why does it resonate across markets? And most importantly: what can Danish media, producers, and platforms learn from it?

We’ll dive into specific techniques in Korean programs and formats — from fast pacing and intense emotions to distinct characters, surprising twists, and a keen understanding of the audience. All while exploring how Korean ideas and formats are increasingly being adapted for European and Scandinavian markets.

Get ready for an entertaining session featuring colorful clips, quirky examples, and clear takeaways from one of the world’s most influential TV markets.