This session will be live-translated from Danish to English by Wordly.

How do you succeed as a creator in 2026? Rasmus Søndergaard, one of Denmark’s most sought-after creators, offers a behind-the-scenes look and shares the formats, processes, and strategies behind his success.

With over 170,000 subscribers on YouTube, Rasmus Søndergaard is currently one of Denmark’s most sought-after creators. With a strong community and a keen talent for creating formats, he has produced content with a myriad of people: from Lars Løkke Rasmussen to Kesi, but most importantly, he has turned his YouTube career into a real business. So what does it actually take to succeed as a creator today?

In this session, you’ll get a concrete and intimate look at how YouTube functions as both a media platform and a business model in 2026. We’ll dive deep into data, trends, and content strategies as Rasmus Søndergaard opens the door to the inner workings, sharing how he works with formats and content in a digital reality that challenges traditional TV.

This session is organized by Mathilde Fruergaard and Per Bøgh Ellekrog from programudvalget 2026.