Camilla Mehlsen is the author of several books on digital development, most recently 'How Are News Influencers a Power Factor?' For many years she has written about and researched digital trends, including as an analysis writer and columnist for MediaWatch and KommunikationsForum. Camilla owns Mehlsen Media, specializing in digital media behavior, communication and learning. She has also been a Fellow (2024-2025) at the Centre for Journalism at the University of Southern Denmark, focusing on news influencers and personality-driven news dissemination. As a journalism lecturer, she has also studied the growing significance of influencers in the media landscape and published the report 'Influencers – the new young media houses'.