Mads Elias Højbjerg Ravn is a Commissioning Editor at TV 2 Denmark, specialising in entertainment, reality, and content targeting younger audiences. He has previously held roles as Head of Development and Head of Editorial at companies including Blu, Metronome, and Skylark, where he led the development and evolution of formats across multiple platforms.

In his work, Mads is particularly focused on creative processes, strategic IP development, and driving content discoverability — with a strong instinct for what resonates with Gen Z audiences.