Sofie Marie Vangsbjerg is a brand and culture strategist specialising in consumer trends, social media, and the creator economy. She is the founder of Nowadays Consult.

She advises companies, media organisations, and talent on how to create relevance in an attention economy where distribution, culture, and credibility are closely interconnected. Sofie is known for bringing a sharp, data-driven perspective on how content is seen, shared, and gains impact today.