Since its launch, the TikTok app’s popularity has been growing tremendously. In October 2018, it was the most-downloaded photo and video app in the Apple store, globally. The app reportedly has amassed over 500 million monthly active users, the US being the most popular country, where it has been downloaded over 80 million times.

In this session you will get a deeper exploration of TikToks centertainment content ecosystem, different forms of entertainment and case studies on TikTok. You will get inspired on how to use TikTok as a cross media platform, when you produce entertainment content.

Speaker Matthew Brennan delivers a combination of inspiration and insight into the new wave of the Chinese digital innovation around TikTok.

Matthew Brennan will join us live from Singapore