Global democracy indices are falling and now only 14% of the world's population lives in liberal democracies. What is the role of the media in this development and, above all, what can the media do to make a positive contribution to strengthening democracy? Join this exclusive workshop with professor of telecommunication at Lund university, Per Ödling.
How can privately owned and public service media profile themselves in different ways? The workshop will focus on understanding media consumers and how they constantly change, especially how media consumers in most countries are divided into two radically different groups.
The World Values Survey's culture map will be used as an important tool to illustrate this and to discuss media strategies to reach different target groups.
Don't miss out on this exclusive workshop at this year's Copenhagen TV Festival.
OBS. Only 20 seats - first come, first served