Don't miss this enlightening keynote session with Sandra Lehner and Brandon Relph as they delve into the fascinating world of Gen Z and their media habits.
As the first digital native generation, Gen Z don't remember a world without the internet and social media. The constant exposure to technology has profoundly influenced their behavior and preferences, and social media permeates every aspect of Gen Z's lives, shaping their choices and interactions. For example, social media influences their everything, they consider watching content on a screen “streaming”, and their attention span is only 8 seconds. Therefore, some argue this generation is lost for traditional TV producers.
However, fear not! Sandra Lehner and Brandon Relphwill dispel these concerns and present compelling strategies on how to capture Gen Z's attention and transform them into passionate superfans. Through her expert guidance, you will learn effective techniques to reach this audience, so you can stay ahead of the curve and unlock the potential of engaging with Gen Z.