Join us at the Copenhagen TV Festival as Adam Woodgate, Senior Vice President at Dubit, and Brandon Relpg, CEO & Founder at Nile, share their expertise on creating television for Generation Alpha.
In this session Adam Woodgate and Brandon Relph will delve into the shifting television landscape, shedding light on effective strategies to captivate Generation Alpha's attention. Gain insights into their mobile, digital, and visual nature, as well as their post-lifestage lives, post-linear learning, and post-structural careers, and discover how to create captivating content that resonates with Generation Alpha's preferences and aspirations.
Generation Alpha, the children and students of today, are not to be underestimated. Despite their tender age, they possess an astonishing global influence and purchasing power that extends far beyond what might be expected. They are, undeniably, the true 21st Century generation, having experienced the entirety of their formative years in the digital era. Their lives are characterized by mobility, digital literacy, a global mindset, a visual orientation, and an innate sense of social connectivity.