Channel 4 is often highlighted as a frontrunner in the UK broadcasting landscape — not least for being an early adopter of YouTube and other digital platforms. But what exactly are they doing, why are they doing it, and what kind of impact are they seeing on their audiences across both streaming and TV?

At this year’s Copenhagen TV Festival, Channel 4’s Head of Social, Diane Glynn, will share how the broadcaster is rethinking its role in the digital age — with a focus on younger audiences, platform-native content, and public service values adapted to today’s media habits.

Through 4Studio, Channel 4 develops content specifically for platforms like YouTube, TikTok, and Instagram — working with creators, tailoring formats, and experimenting with new ways to extend the broadcaster’s reach and relevance. 

Join us as Diane Glynn shares Channel 4’s approach to digital transformation — and how the broadcaster works to stay relevant, visible, and true to its public service mission in a digital-first media landscape.