Norway has emerged as one of Europe’s most successful format exporters — with recent hits like The Box, Norway’s Dumbest, and 24-Star Christmas. In this session, two of the minds behind the formats share how they develop, pitch, and sell shows for a global market.

Norway has gained a reputation as one of the most innovative TV markets in the world. In recent years, a surprising number of original Norwegian formats have broken through internationally — with concepts like The Box, Norway’s Dumbest, and 24-Star Christmas Calendar selling abroad and sparking attention at major industry markets.

But what does it take to create a show that resonates far beyond its local audience? And how do you sell an idea without compromising the core concept?

In this session, creators Aleksander Herresthal (Seefood TV) and Erik Solbakken (Montreux Film & Fjernsyn) share their experiences with format development and international sales. What defines a format with global potential? What are the real-life challenges of adapting a show for new markets? And how do you balance cultural specificity with universal appeal?

Gain first-hand insights from two of Norway’s most original voices — and learn what it really takes to break through on the global stage.