Social media is no longer just a marketing tool — it's a creative engine in its own right. At this year’s Copenhagen TV Festival, George Cowin from Cowshed Collective explores how social platforms are reshaping entertainment formats and opening new pathways for original IP.

In this session, Cowin will share how digital platforms can serve as cost-effective testing grounds for new ideas — and how social-first IP can drive success on AVOD platforms. He’ll also unpack how to attract brand partners by embedding advertising within entertainment content, and discuss how to build agile, creative teams designed for a digital-first production world.

Don’t miss this chance to explore how original IP can be developed, tested, and scaled through social platforms — and why the next big entertainment format might start with a single post.