Get hands-on with the latest AI tools for TV development, production and promotion — and learn how to boost creativity, speed and output across the entire workflow.

AI is no longer just a buzzword — it’s a powerful tool that’s transforming how stories are developed, structured, pitched, and produced. In this hands-on session, Tom Hewitson, Chief AI Officer at the UK-based AI training school General Purpose, explores how TV professionals can use generative AI to enhance creativity, speed up workflows and get more done with fewer resources.

We’ll cover how AI can:

• Support the early stages of development by helping you generate ideas, structure tasks and manage creative projects.

• Turn concepts into reality with fast, practical demos of AI tools that build scripts, storyboards and prototypes in minutes.

• Engage audiences more effectively by accelerating content marketing, communication and even building simple project websites.

• Create seamless workflows by combining tools in ways that improve collaboration and deliver faster results.

This session is designed specifically for TV professionals interested in practical, actionable ways to leverage AI in their work.