Whether you’re developing entertainment, factual or fiction, this is your chance to understand how YouTube is becoming a key platform for long-form storytelling — and what it takes to make your content work on YouTube.

Over the past 20 years, YouTube has evolved to meet the needs of creators, partners and viewers across formats, devices and revenue models. What began as a short-form platform is now home to everything from vertical clips to full-length documentaries and live broadcasts.

Since the pandemic, one trend has stood out: more and more viewers are watching YouTube on the TV screen. In fact, TV has become the platform’s fastest growing device category. According to DR’s Medieudviklingen report, 32% of Danes watched YouTube on a TV screen every month in 2024.

This shift has major implications for producers of long-form content. In this session, Joe Bergan, Head of News, Media and Society Partnerships at YouTube Northern Europe, will explore what this transition means for broadcasters, production companies and creative talent. Learn what you should consider — in terms of format, audience and strategy — to ensure your content performs well on YouTube today.