Everyone in TV is talking about AI, but very few are using it to gain a real advantage. In this keynote, Dr Alex Connock explores how media producers are using AI to increase their leverage in the market - both with commissioners and with audiences.

Drawing on the latest developments, from AI agents to small language models, he outlines how these tools can help deliver greater productivity, broader creative scope, stronger relevance and new forms of vertical integration. He also looks at how AI is increasing market transparency - and, hopefully, leading to better programmes.

But where does AI actually outperform humans? And where does it fall short? And what happens when AI also starts to fuel “infowars”?

Expect a sharp, honest and thought-provoking take on how AI is already being used in the TV industry - and what that might mean for the programmes we make next.