How do you create a series with a strong concept that still feels deeply personal, uncomfortably human, and at the same time completely unpredictable? Meet Beef creator, showrunner, executive producer, writer and director Lee Sung Jin for a session on character-driven storytelling, tonal balance, and the making of the Emmy-winning Netflix series Beef.

Beef became a global phenomenon for its bold blend of dark comedy, social satire, and intense emotional realism. What begins as a road rage incident unfolds into a sharp and deeply human exploration of anger, ambition, identity, and relationships.

Drawing on both the first and second seasons, Lee Sung Jin will share the creative thinking behind the series and how he developed a television universe that can constantly evolve while maintaining a distinctive voice. He will discuss his approach to character creation, tone, collaboration, and the challenges of building an anthology series that reinvents itself from season to season without losing its creative identity.

Join us as Lee Sung Jin takes us inside the making of one of the most original and talked-about series of recent years.