The numbers are in. Europeans watch more TV, trust it more and share it more than any other region in the world. And yet the industry keeps measuring itself against a market that built streaming as an escape from expensive cable.
Drawing on original research and years spent inside the market, Marion Ranchet breaks down the media trends that truly matter, and the misconceptions better ignored. She addresses the structural complexities and challenges facing European streaming and how broadcasters, streamers and producers can build a future that plays to the EU's strengths.
This keynote makes the case that Europe’s so-called weaknesses — fragmentation, regulation, public broadcasting — are actually its competitive advantages, if you know how to use them.