How do you create a series with a strong concept that still feels deeply personal, uncomfortably human, and at the same time completely unpredictable? In this exclusive masterclass, we meet Lee Sung Jin - the creator, showrunner, executive producer, writer and director behind the eight-time Emmy-winning Netflix series Beef.

Drawing on both the first and second seasons, he shares the thoughts behind the show and his approach to creating contemporary TV universes where anger, ambition, identity and relationships collide with dark humour, social satire and intense emotional realism.

The first season of Beef became a global breakthrough and received widespread acclaim for its original blend of character drama and genre storytelling. With the second season, Lee Sung Jin expands the series’ universe, exploring new characters, conflicts and dynamics, while maintaining the distinctive tone that has made Beef one of the most talked-about series of recent years.

Lee Sung Jin offers an in-depth look at the development and writers’ room process, casting, tone, and collaboration with actors and directors. He also shares his thoughts on developing an anthology series that can reinvent itself from season to season without losing its creative identity.