What happens when content is no longer developed for a TV channel, but directly for the audience? And what can the traditional media industry learn from the new generation of digital entertainment empires?

In this session, we meet one of the leading figures in today’s creator economy: Jordan Schwarzenberger, CEO and co-founder of Arcade - the management company behind some of Europe’s biggest creators, including The Sidemen.

Drawing on his experience building some of the world’s most engaged fan communities, Schwarzenberger shares his perspective on how to create global IP with audiences at the core - developing formats, brands, and businesses that extend far beyond the traditional logic of television.

The session offers insight into how creators approach content, community, and distribution today, as Jordan Schwarzenberger explores what it takes to build cultural relevance in an industry defined by constant change.