Session

Session

Act global. Lead local - Behind Spotify’s digital success

Today, the opportunity to tell stories that entertain, educate, challenge, inspire, or even who collect and break down cultural barriers are simply endless. In only a short period of time, Spotify has become one of the world's largest platforms for not only music but also podcasts. 

In this session, Spotify's Nordic MD, Jenny Hermanson, and Nordic Head of Content, Johan Seidefors, will talk about the opportunities of audio from a Nordic lens — covering insights, tools, and partnerships for sound-based storytelling in a constantly changing digital world.

Spotify’s ambition from day one, and continues to be, is to be global whilst serving fans, creators and partners with the content that is the most relevant to them — putting extra emphasis on utilizing local expertise and curation.