Session

Session

FROM A SOUTH KOREAN FORMAT TO A US HIT

A new entertainment show has taken the US and the world by storm. The Masked Singer - originally a South Korean format - is FOX’s biggest success in eight years and the fastest travelling format right now.

In this session, Craig Plestis, the executive producer behind the US adaptation, will share his methods and thoughts about adapting the format into an American success.

The Masked Singer is the US adaptation of the popular South Korean show King of Mask Singer and the US adaptation premiered at FOX in January 2019. The Masked Singer has the highest-rated unscripted premiere in the U.S. in 8 years and has quickly become a pop culture smash in its first season. 

12 singing celebrities are on stage and one is eliminated each week. The twist is now iconic: every celebrity contestant wears a head-to-toe costume and face masks, entirely concealing their identities from everyone and the jury in particular.

It is the first time a singing competition gathers a Hippo, a Pineapple, a Unicorn or a Peacock on stage and the show is a unique merge between a singing competition and a comedy game. And an entirely new take on unscripted shows.

Craig Plestis discovered the Thai adaptation of the show at a Thai restaurant in L.A. and instantly knew that he had to get his hands on the format. But how do you adopt an Asian show to the American market? This session takes a closer look at the formats transformation from an original South Korean format to a Thai adaptation and now to a highly successful US show. What is the secret behind the shows success?