We live in a world of too much information and too little context. Too much noise and too little insight. That's where Vox's explainers come in. A truly playful format that explains the news. And aims to make people understand the world better.
From the outset, Vox’s Explainer-Style format has been at the core of Vox’s videos. In this session, you can meet Joe Posner, Head of Video at Vox in New York and get behind Vox’s Explainer-Style format and Vox’s special tone of voice when it comes to video and digital documentaries.
Since Vox launched in 2014 they did with a few beliefs. One was that important, slow-changing topics were often neglected in favour of fast-breaking stories. Another was that digital media had become persistent in a way that print and radio and television weren’t. Digital media makes the work we make accessible, searchable, and even changeable indefinitely. Vox set out to take that persistence seriously. They wanted to make stories that would be as relevant two years from now as today?
Vox also has great succes with longer digital documentaries at YouTube for example the recent "False Positive". And last year Vox premiered with a new show “Explained” on Netflix that expands on Vox’s signature Explainer-Style format with roughly 15 minutes deep dives into topics that drives our lives or our world. Netflix ordered 20 episodes and has greenlighted new episodes.
Joe Posner will also talk about how Vox from the outset has used YouTube as a platform. Now with more than 6 million subscribers, and Vox just set out to try a membership program focused on video entirely on YouTube. Finally, Joe Posner will share his thoughts on the future of the digital documentary.
You can find Vox on – Facebook, YouTube, email, iTunes, Instagram and more.
And you can watch Explained for Netflix here: https://www.netflix.com/dk/title/80216752