Gen Alpha & Z: Cracking the code

Join us at the Copenhagen TV Festival for an insightful session with international kids' and youth TV expert Jo Redfern, as she explores the critical question: how can TV survive the young generations?

If there is one person who knows how to make TV for the younger generations, it's Jo Redfern! Redfern is a senior leader specializing in content aimed at engaging Generation Alpha and Generation Z on broadcast, YouTube, Roblox, and TikTok, so don't miss this opportunity to learn from one of the best in the business.

In this session, Redfern will delve into the mindset of today's kids and youth, demonstrating that their preferences are more coherent than you might think. She will then provide insights on what works in kids' and youth television and teach how to adapt content to meet their expectations. Using her expertise, Jo will analyze some of the most popular Danish Public Service TV shows from Ramasjang, Ultra, and P3TV in 2023, highlighting what makes these shows successful and identifying areas for improvement.

Learn how to create compelling TV that resonates with young audiences and discover strategies to keep them engaged.

This session has been arranged by Niki Vraast-Thomsen and Josefine Nené Brüel Gerber, members of the program committee.