Streaming services are packed with great content. But even the best content creates little value if it doesn't reach the right audience at the right time, in the right format and on the right platform.

In a world of almost limitless content, having the right programme is no longer enough. Timing, context and audience needs are crucial in determining whether content is discovered, chosen and watched.

Join us to explore how TV 2 and BBC work to get their content in front of audiences. How do they approach windowing, publishing and availability? Where do their strategies and priorities align, and where do they differ?

In this session, Dan McGolpin, Director, BBC iPlayer, and Jonas Fjordside, Head of Publishing, TV 2 Play, share experiences, methods and dilemmas from two of Europe's leading public service streaming platforms. Together, they offer insight into the strategic thinking behind how content is published, prioritised and positioned to create maximum value.