What happens when an entire generation gets its news from individuals on social media instead of traditional news organisations?

Former BBC journalist Sofia Galer Smith is credited with pioneering journalism on TikTok in the United Kingdom, using short-form video to report for both the BBC and VICE News.

Where there was once a clear distinction between journalists and the public, information is increasingly being reported, curated, explained and discussed by individuals on social media. At the same time, the lines between journalists, influencers and cultural voices are becoming increasingly blurred.

How do news influencers build trust and loyalty with their audiences? Why are younger generations increasingly turning to individuals rather than institutions for information? And what does this shift mean for journalism and the future of news?

Drawing on her own experience at the intersection of journalism and creator culture, Sophia Galer Smith explores how news influencers are reshaping media habits, building new audience relationships and shaping the future of news consumption.

Denne session er tilrettelagt af Mille Holkenfeldt og Stefan Le Quellec fra programudvalget 2026.