How do you engage young audiences with public service news in an online world of disinformation, divisive and toxic views, where trust is under pressure and attention is in short supply? How do you compete with influencers and algorithms, and how do you create news content that not only captures attention, but holds it?

In this session, Louisa Compton, Head of News and Current Affairs, Specialist Factual and Sport at Channel 4, explores how younger audiences consume media, how they relate to truth and institutions, and why informed, fact-checked and reliable journalism is more vital than ever.

Drawing on Channel 4's experimental, platform-first approach, she examines why public service journalism must remain visible and valued.