Can you turn your back on traditional broadcasters and build a sustainable media business directly on platforms like YouTube?

British filmmaker, journalist, and entrepreneur Ben Zand has done exactly that. As the creator behind the successful YouTube channel Zandland, he writes, directs, produces, and presents content that reaches audiences without relying on traditional commissioning structures.

In this session, Zand shares how he built a creator-led business, developed a direct relationship with his audience, and turned digital platforms into both a distribution channel and a revenue stream.

Drawing on projects ranging from short-form documentaries to ambitious long-form investigations, he offers insights into what content works online, how audience behaviour differs from traditional television, and what opportunities exist for producers looking to build businesses beyond broadcasters and streamers.

As the media landscape continues to evolve, what can television producers learn from creators who own both their content and their audience?