The rules of television have changed. You no longer have to live in Hollywood to make it in Hollywood. As global streamers increasingly commission scripted and unscripted content from markets around the world, Scandinavian creators are competing on a global stage like never before. But with opportunity comes fierce competition. What separates the shows that break through from the thousands that don't?

In this session, global television executive Allison Wallach shares insights from a career spent at the forefront of the international TV business. From agent specialized in unscripted programming and production company CEO to leading unscripted and studio operations at FOX Entertainment, she has helped develop, produce and scale hit shows across markets and platforms.

Drawing on decades of experience, Wallach explores how ideas become international successes. How do you spot concepts with global potential? What are the creative and commercial ingredients that turn a local hit into a worldwide phenomenon? And how do you navigate an industry where audiences, platforms and business models are constantly evolving?

From helping launch international adaptations of formats such as the Danish-born Married at First Sight to overseeing productions for one of the world's largest media companies, Wallach offers a rare insider perspective on the opportunities, challenges and realities of creating television that resonates far beyond its country of origin.