How do you create a reality format that keeps audiences engaged even when they're already in on the main secret?

Netflix's Million Dollar Secret drops a group of strangers into a luxury estate, where one contestant secretly holds a million dollars. As alliances form and suspicions grow, the players must uncover who is hiding the prize, while the secret millionaire does everything possible to stay undetected.

Join Matt Floyd, Executive Vice President at Wheelhouse Studios, for an exclusive behind-the-scenes look at the development and production of one of Netflix's newest reality hits. From shaping the original format and designing the game mechanics to balancing strategy, storytelling and suspense, Matt will unpack how Million Dollar Secret came to life.

Through clips and production insights, we'll explore the creative decisions behind the format, the role of story producing and editing in building tension, and how clues were woven into the narrative without giving the game away.

Whether you develop, produce or edit unscripted television, this session offers a rare opportunity to learn how a global streaming format is built from the inside out.