In recent years, Benelux and South Korea have led the global format conversation. But a new challenger is emerging - and it's coming from the North.

Across Scandinavia, broadcasters and producers are quietly building one of the most exciting development ecosystems in global television. Combining strong public service values with commercial ambition, the Nordics have become a breeding ground for bold ideas, fresh storytelling and formats designed to travel from day one.

In this session, Sumi Connock (BBC Studios), explores why the Nordics may be television's next format powerhouse. Through exclusive clips, emerging trends and behind-the-scenes insights, she'll uncover the unique ingredients driving a new wave of internationally ambitious unscripted formats.

Joining her are four of the region's leading format commissioners Niklas Vestberg, Head of Development & Formats, TV4, Sweden and Silje Hestevik, Head of Development, TV 2, Norway, Karin Lindström, Group Vice President, Programming Nordics at Warner Bros. Discovery and Mads Elias Højbjerg Ravn, commissioning editor, TV 2 Denmark.

Together, they'll take audiences inside the Nordic development process - from first spark to greenlight to global format opportunity - revealing how broadcasters and producers collaborate to create ideas that cut through in an increasingly crowded market.

As competition for audiences intensifies and the demand for original IP grows, one question remains: Has the next global format hit already been created in the Nordics?