From YouTube and TikTok to creator partnerships and global digital franchises, BBC Studios has built one of the media industry's most sophisticated digital content operations.

In this exclusive session, Helen O'Donnell, VP of Content & Creators at BBC Studios, takes audiences inside the strategy, structure and thinking behind that success. Managing a portfolio that includes some of the world's most beloved brands – from Bluey and Hey Duggee to Doctor Who, Top Gear and BBC Earth – she works at the intersection of content, creators, audience growth and commercial innovation.

How do global media companies build audiences on platforms they don't own? What role do creators play in extending existing franchises and developing new IP? How do brands like Bluey reach hundreds of millions of fans beyond traditional television? And what does success look like when YouTube, social communities and creator ecosystems are becoming just as important as broadcast and streaming?

Join us for a rare opportunity to go behind the scenes of one of the world's leading digital content operations and explore what the future of global audience building looks like.