Session

Session

Ai tools to help the production

What happens when AI becomes part of the creative team? In this session, Runway co-founder Alejandro Matamala Ortiz shows how artificial intelligence is already transforming production workflows — unlocking speed, scale, and creative freedom.

AI is rapidly transforming creative workflows for storytellers across film, TV, advertising and more, opening up new ways of working and allowing many more people to tell their stories, with companies like Rundway leading the way.

In this session, Alejandro Matamala Ortiz, Chief Design Officer and co-founder of Runway, offers live demonstrations of how AI can be used throughout the filmmaking and TV production process. He’ll share real examples of how generative AI is unlocking new workflows, cutting costs, and empowering more people to tell better stories — faster.

Whether you're working in development, production or post, this session offers hands-on insight into how AI is becoming a powerful creative partner — not someday, but right now.