What is the true value of IP today — and how do you build it, own it, and evolve it in a fast-changing industry? Join Jeroen Koopman for a deep dive into the creative and strategic power of intellectual property in the age of spin-offs, free IP and AI.

Why are producers, platforms and audiences still so drawn to existing IP — and what happens when you try to create your own? In this session, Jeroen Koopman takes a sharp look at IP through a creative, strategic and historical lens.

He’ll explore how to create original IP from scratch, and what the key lessons are once you own it or get to license it. What are the creative opportunities and risks in spin-offs, reboots and working with so-called free IP?

Using examples from both his own productions and others, Koopman shows how the boundaries between the real world and the screen are blurring — and offers a forward-looking take on where the value of IP is headed in an AI-driven future