In an era of content overload, this session explores how emotion-aware AI can personalise the streaming experience, keep audiences engaged — and build long-term viewer loyalty.

In an age of content overload, capturing and holding audience attention is more challenging than ever. In this session, Arash Pendari from Vionlabs explores how emotion-aware AI is changing the way streaming platforms connect with viewers — and how smarter, more intuitive recommendations can keep them coming back.

Arash demonstrates how AI can analyze both content and viewer behavior to deliver mood-based recommendations, context-aware previews, and personalized user journeys. The result? A viewing experience that feels relevant and engaging — and builds lasting loyalty.

Whether you work in content strategy, product development, or marketing, this session offers practical insights into how AI can move beyond the buzzwords and create real value for both platforms and audiences.