How do we keep creating when the spark is gone – and the pressure is on? In this session, trendspotter Magnus Lindkvist offers a bold take on idea generation — and shows why uncertainty might be your greatest creative tool.

What do you do when the ideas dry up, the audience shifts, and yesterday’s formats no longer work? In this energizing and perspective-shifting session, trendspotter and author Magnus Lindkvist explores the fragile but vital act of creative thinking in uncertain times.

Drawing from unexpected fields – from science to stand-up, punk rock to product design – Magnus reveals why true creativity doesn’t come from pressure or brainstorming, but from cross-fertilization, meaningful hallucinations, creative friction, and the courage to not know.

This talk is designed for anyone who works with ideas for a living. People who create on deadline, innovate under scrutiny, and need to keep the flame alive – even when the world turns cold.