Initially spending time working in audience research for LWT, Adam then moved into creating content for radio stations. Firstly working in the US and subsequently for various radio stations in the UK, including: Kiss 100 in London and Radio City in Liverpool. A three-year stint as Programme Director at Radio Aire/Magic 828 (Leeds) followed where he led the team to the highest market share ever. In 2001 he moved into audience insight as Group Head of Research, for Emap’s (now Bauer) broadcast properties and print titles. After working with Guardian Media Group, he went on to work in insight at BBC Worldwide (now BBC Studios). He brought his knowledge and experience to Dubit in 2013 as their media and entertainment specialist and now also heads up the global children’s media and tech tracker, Dubit Trends. He works closely with broadcasters, publishers, media buyers and content creators delivering actionable insight. Adam is a regular speaker at conferences and media markets around the world.