Danielle Lauren is a dynamic professional with a relentless passion for exceptional creative storytelling. With nearly 25 years of invaluable experience, she has continuously pushed the boundaries of creativity, innovation, and technology as a Director, Producer and Innovator. Her esteemed career includes notable roles such as Vice President of Story (Web3) for Hello Sunshine, Head of Content Strategy and Innovation for CNN International, and Innovation Ambassador for WarnerMedia (now WarnerBros Discovery) where she collaborated with industry giants HBO, WarnerBros, Cartoon Network, and DC Comics to drive narrative and audience engagement.
Danielle’s philosophy is driven by the desire to create meaningful and magical moments by enhancing outstanding narratives – prioritising the sacred relationship between audience, characters and story.
Today, Danielle works as the CEO of Future Proofing Storytelling, a creative consultancy dedicated to working with creators and companies worldwide, helping them navigate the rapidly evolving digital landscape. She specialises in future-proofing businesses and unlocking the power of new technologies such as Artificial Intelligence, Web3, NFTs, and the Metaverse. By harnessing these tools, Danielle empowers her clients to seize unprecedented opportunities for impactful storytelling, ensuring they remain at the forefront of the ever-changing media landscape.