Sandra Lehner is an Entertainment Executive with a global perspective and network who has worked across Europe and the United States. With over 14 years of experience in the entertainment and advertising industry, she is specialised in creating content and strategies that build bridges between traditional TV and Gen Z. Dubbed by the industry press as the TV Futurist, she writes a monthly column for MIPBlog on the future of TV, speaks regularly at international events on how to reach Gen Z and Gen Alpha, and teaches social media strategy at St. Pölten University of Applied Sciences in Austria. In 2023, she founded social media agency Suncatcher Social to give traditional TV brands more digital visibility. She is also the Co-Founder of IPXchange, a high-profile industry event for European independent producers.