Jo Redfern has worked in kids media for 20 years, so has a close eye on the next generation's perspective on how they engage with media. In recent times she has overseen content primarily on YouTube, Roblox and TikTok, and is fascinated with how kids, teens and young Gen Z are signalling how they want to be served their content. She believes it's up to creators and IP owners to follow these signals. 

Her kids would say she spends too much time on Roblox and TikTok, which is ironic for a parent, and she hosts the Kids Media Club podcast in her spare time. She has worked at WWE, Disney and is Exec Producer of Cozmo & Friends which is an animated IP that launched on YouTube and Roblox. She is a regular speaker at industry events.