George Cowin is the co-founder and CEO of Cowshed Collective, a London-based entertainment studio and agency at the forefront of digital media. He began his career creating branded content for major names like EA, Samsung, and Adidas, collaborating with platforms such as UNILAD, Wall of Comedy, and LADbible. During his time as Head of Production at UNILAD, George played a key role in shaping the publisher's production direction before launching Cowshed Collective in 2019.

Since then, he has executive-produced hit formats including Inside with The Sidemen for Netflix and Locked In for Footasylum, contributing to the explosive growth of Footasylum’s YouTube channel, now boasting over 2.9 million subscribers. Under George’s leadership, Cowshed Collective has grown into a full-scale production studio, social agency, talent agency, and media venture, helping redefine how digital-first entertainment is created and distributed.

Most recently, George launched Cowshed Ventures—a new digital publishing model that bridges legacy IP from TV shows with fresh, original digital formats. The model supports genre-specific channels where new and established content can live side by side, offering a future-forward approach to entertainment publishing.