Speakers

Speakers

Lara Joannides

BBC

Lara Joannides is the BBC’s Creative Diversity Lead for 50:50 The Equality Project and News. She spearheads initiatives to support the Corporation’s aspiration to fairly represent society across all of its content.

In her role, Joannides oversees the multi-award-winning 50:50 Project, which is the biggest collective action on increasing representation in BBC content there’s ever been. Prior to leading 50:50, she worked as a journalist for domestic and international News outlets across the BBC and at Sky News, with a particular focus on reaching underserved audiences.