Hidde specializes in creating bold, scalable entertainment formats for both local and global markets.
Known for his creative instinct, he turns simple ideas into strong, repeatable format engines.
His work spans reality, game, and factual entertainment with international appeal and potential.

Hidde brings a clear understanding of what buyers want—and what audiences keep coming back for.
Today, he’ll share what it really takes to turn the successful boardgame Hitster into a global TV hit.