Lucys work is grounded in daily dialogue with kids and teens across the UK and US, powered by a dynamic community of over 3,000 young people aged 3–18.

Lucy draws on her background in psychology and critical thinking to understand how kids think, feel, and behave. She engages with kids on a daily basis through managing an active research community and has partnered with global brands including and LEGO and Nike to help them connect meaningfully with young audiences.