Craig Plestis knows reality programming. He is an innovator and visionary who has been at the forefront of the category since its inception. Smart Dog Media was founded by Craig Plestis and currently produces the #1 New Show in America, The Masked Singer, for Fox. The Masked Singer had the highest rated unscripted premiere in the U.S. in 8 years and has quickly become a pop culture smash in its first season, ruling the coveted 18-49 demo week after week.
As the former head of Reality at NBC, he helped create and launch hits such as America's Got Talent; Deal or No Deal; The Biggest Loser; The Apprentice; The Singing Bee; 1 vs 100; Last Comic Standing; Nashville Star; The Chopping Block with Marco Pierre White; Dog Eat Dog; Fear Factor; The Contender; Grease, You’re The One That I Want; Thank God You’re Here; Three Wishes; and Treasure Hunters. He took chances on controversial and socially important shows such as Baby Borrowers and Who Do You Think You Are?, just to name a few. In addition, he was in charge of the perennially popular Golden Globe Awards.